Amazon live rugby TV deal bad for Wales says S4C boss

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Amazon live rugby TV deal bad for Wales says S4C boss





An Amazon Prime deal ensuring no free-to-air live coverage of the autumn rugby
internationals is a "retrograde step", S4C's chief executive has said.

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Last year, Wales' fixtures were shown live on both Amazon Prime and S4C - this year
fans must pay Amazon to watch live, with highlights later on S4C.

"S4C isn't welcoming what has happened," Owen Evans told the Senedd's Culture
Committee.

"This is a retrograde step for us in Wales."

Amazon has been asked to comment.

S4C had been in discussions with the main rights holders Amazon Prime to show
the matches, in October and November, in Welsh, as it did in autumn 2020.

However, it will only show highlights of the games against New Zealand, South Africa,
Fiji and Australia an hour after the final whistle.

"We in Wales could argue that this is one of the crown jewels, now people will have
to pay to watch Wales playing international games over the autumn," Mr Evans told
Senedd members.

"Sport brings in a great deal of viewers for the channel - it's an opportunity for us to
cross-advertise the content of S4C for an audience that often doesn't come into
contact with that content.

"We do plug programmes for children and for learners for those people who come
to channel through sport."

He added: "S4C isn't welcoming what has happened, we are welcoming the fact
that we are having some highlights, an hour long perhaps, but we would rather
have live sport."