標題: 'Meta', the parent company's profits, [打印本頁] 作者: jira13578 時間: 2022-2-7 12:38 標題: 'Meta', the parent company's profits,
Shares in Facebook'sSLOTXOparent company Meta were down more than 25 percent at the start of Thursday's trading, after a sharp drop on Wednesday night, when the market was closed. As the social media giant reported its fourth-quarter (Oct-Dec.) 2021 results, earnings were lower than expected. Plus, the number of daily users has decreased for the first time. The company said it was because Apple changed its privacy policy. and intensifying customer competition from competitors like Tik Tok
The number of daily active Facebook users worldwide fell from the previous quarter for the first time, from 1,930 billion to 1,929,000 million, although a drop of around 1 million was a ratio. not much But it raised concerns that this could be a sign of business disruption.
Meta's Chief Financial Officer (CFO) Dave Wehner said the drop in user numbers was the result of a number of hurdles. This includes disproportionate growth in Asia-Pacific during the coronavirus crisis at a slower rate. Meanwhile, data charges sent through mobile phones in India are becoming more expensive.
In addition, Meta also said that The company has been affected by Apple changing its privacy policy for the ios operating system used in iPhones. As a result, various brands It is more difficult to target and measure ads on Facebook and Instagram. It is also a consequence of macroeconomic problems such as supply chain disruptions.
The 18-year-old high-tech giant still faces pressure from rival platform Tiktok. and youtube as well Revenue for the next quarter is expected to slow due to increased user time competition. and the engagement shift towards features such as the short videos that Reels offers have reduced revenue.
The bad news dragged the meta's share in after-hours trading on Monday night, falling 22 percent to $250, and its market capitalization immediately lost $200 billion.
And when the market opened for trading on Thursday (3), the stock was down 25.6% shortly after it opened.
Meta, the second-biggest digital ad platform after Google, previously warned that its advertising business faces severe uncertainty in the fourth quarter of 2021.
Wehner told analysts during the teleconference that Changes to Apple's Privacy Policy Could Affect $10 Billion Orders This Year
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