Drake says ESPN's research has shown that catering to knowledgeable soccer fans is most effective. The rest of the audience "will come for the sheer spectacle of it," he says.
"Authenticity" is the word Drake and his ESPN colleagues like to use. The term also comes from NBC coordinating producer Pierre Moossa,China Wholesale Shoes Free Shipping Worldwide, who oversees the network's Premier League coverage. NBC picked Brit Arlo White as its lead voice for its broadcasts of English soccer, which have seen rising viewership.
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