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The reason brands use wikis for engaging target audiences

The reason brands use wikis for engaging target audiences

When you hear the phrase that a brand is trying to engage its target audience effectively what is the first thought that comes to your head? Well, if you are thinking that audience engagement is something that is required by brands these days then you won’t be wrong because it is not just an option these days but it is more of an obligation now. When you learn how to make a wikipedia page and you use it to engage your audience then you are basically helping your target audience to recall your brand. What other ways can be used by brands to achieve the same result?
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